Hand in Hand partners with Fund for Innovation in Development to evaluate the impact of a project to boost Tanzanian women’s incomes by engaging with communities to shift gender norms

Hand in Hand, in partnership with Fund for Innovation in Development (FID), is launching a three-and-a-half year project to find out whether it’s enough to train women in business skills to increase their income, or whether engaging with the community to challenge the idea of what a ‘woman’s role’ can be will boost women’s incomes even further than with business skills training alone. Innovation for Poverty Action (IPA) will be the project’s research partner.

In one of the largest randomized control trials (RCT) of its kind in East Africa, the project will develop and expand the body of evidence that shows shifting restrictive gender norms in communities can increase women’s incomes and savings.

Women in rural Tanzania face significant barriers when it comes to earning a living. They lack skills, resources, market connections and access to credit. Crucially, the majority are unable to make their own decisions about things such as healthcare, visiting friends or household purchases without their husband’s permission. What’s more, women are expected to be solely responsible for domestic labour and caregiving, leaving them little time to run a business. In many communities, a woman working is seen as threatening the man’s position as the breadwinner of the family.

When we involve the community in breaking down the social attitudes that hold women back, we see women with the power and time to take their businesses to the next level, women can increase the family’s income, creating a better life for everyone.

The FID funded project, will reach 4,800 participants (80% of whom are women). The RCT  will test the effectiveness of Hand in Hand’s existing training four-step model against an enhanced five-step training model that includes gender training.

Hand in Hand’s existing four-step model seeks to break down the barriers to women’s economic inclusion by providing women with business skills training, access to credit and support to reach new value chains. On average, these interventions yield a remarkable 100% increase in women’s incomes within three years.

The enhanced  five-step model (with the gender component) goes one step further – actively involving men and local leaders to create supportive communities where men act as champions for women’s entrepreneurship, recognizing that, when men and women work together, they stand a better chance at beating poverty. Implemented across 144 villages in the Dodoma and Singida regions of Tanzania, the intervention, and its randomized impact evaluation will be overseen by Principal Investigator Jessica Goldberg (University of Maryland).

Dorothea Arndt, CEO at Hand in Hand International, said: “All too often, women in disadvantaged, rural communities are told their place is at home, not running a business. By working with men and communities to challenge deeply entrenched social norms, we’re changing the rules of the game for women entrepreneurs, kickstarting a transformation that will lead to greater equality and brighter futures for thousands of families.

“The study’s results will tell us whether it is possible to grow women entrepreneurs’ income by engaging the community around them to shift their perception of ‘a woman’s work’. Our established training has already enabled women to double their incomes – this study will show if we can go even further. The findings will not only guide the effective implementation of our own programmes, but will also be shared with the many government agencies currently implementing livelihood programmes across Sub-Saharan Africa.”

Juliette Seban, FID Executive Director, said: “By investing in innovative programmes and their impact evaluation like this one, we support the generation of new  evidence on what works when it comes to tackling poverty, empowering NGOs and governments to adopt interventions that have proven to be effective. With one in four women being an entrepreneur in Africa, learning from this project has a strong potential to catalyze change on a much broader scale.”

Claudia Casarotto, Chief Global Programs Officer – Innovations for Poverty Action, said:

“Our research consistently shows that gaps remain in understanding the comprehensive impact of women’s economic empowerment strategies. This project uniquely integrates financial inclusion with community efforts to shift gender norms, directly addressing these gaps. By evaluating this holistic approach, we aim to generate robust evidence on how these combined strategies can effectively enhance women’s incomes and economic autonomy. The findings will inform policy and practice, contributing valuable knowledge to global poverty alleviation strategies and empowering policymakers and practitioners to implement proven, impactful interventions.”

Hand in Hand and IKEA Foundation’s regenerative agriculture project boosts Kenyan smallholders’ incomes by 155%

A groundbreaking pilot project led by Hand in Hand has successfully supported almost 2,000 smallholder farmers in Kenya to move their farms towards regenerative agricultural practices, resulting in a remarkable 155% average income increase. This rapid increase in farm profits challenges the assumption that there’s a trade-off between income generation and regeneration.

The initiative, On the Farm and Beyond, supported by the IKEA Foundation and in collaboration with UN FAO advisor and agroecology expert Dr. Pablo Tittonell, equipped smallholders with the skills and techniques needed to restore degraded soils, boost yields, and, in doing so, boost their profits.

In Kenya, where agriculture employs 70% of the rural population and contributes 26% to the nation’s GDP, smallholders are struggling with poor harvests due to drought caused by climate change and soil degraded by intensive monoculture farming. This perpetuates a cycle of poverty, particularly in rural areas where children are at heightened risk of hunger and malnutrition.

To address this challenge, Hand in Hand developed an innovative approach to combat rural poverty through regenerative agriculture, which not only restores soil health but also increases yields, ensuring that farmers can earn more and provide nutritious food for their families.

You can download the full report here

Over the course of a three-year programme, 1,948 farmers in Busia and (80% women) were supported to transition towards regenerative agriculture. By focussing on boosting the ‘bottom line’ we ensure the shift remains sustainable over the long term. The programme emphasised practices tailored to local soils, reducing or eliminating the need for expensive and harmful commercial fertilisers and pesticides. Additionally, farmers were trained in grassroots advocacy, enabling them to campaign for policies that support sustainable farming at both a local and national level, while growing support for regenerative agriculture within their communities.

Key results from the project include:
• A 155% average increase in farmer incomes.
• 99% of participants reporting benefits from regenerative agriculture practices, with the most common being cost savings and improved food security.
• Soil health levels improved from ‘unsustainable’ to ‘acceptable/desirable.’

Dorothea Arndt, CEO at Hand in Hand International, said: “This innovative project has delivered compelling results. We’ve shown that smallholder farmers can improve both their environment and their incomes by using sustainable farming practices.”

“Thanks to our partnership with the IKEA Foundation, we’ve quickly learned what works on the ground. By 2027, our aim is for 75,000 smallholder farmers in Kenya to gain the skills they need to improve their soil and harvests in a sustainable way – so they can map their own route out of poverty while regenerating the land for future generations.”

Annelies Withofs, Programme and Strategy Manager at IKEA Foundation, said: “With the support of IKEA Foundation, Hand in Hand has successfully built their internal capacity in regenerative agriculture and the principles of the circular economy. They have adapted and validated their training modules, demonstrating that a systemic market transformation based on regenerative agriculture is beneficial for both people and the planet. Instead of sacrificing their limited financial resources on harmful inputs and relying on unreliable suppliers, farmers can now take control by adopting regenerative farming practices. This shift enhances their resilience to volatile markets, reduces their vulnerability to climate change, and safeguards their most valuable asset: their land and the life it sustains.”

Meet Magadalene Radier – eco entrepreneur

The world produces around 350 million tonnes of plastic waste each year, of which around 82 million tonnes is mismanaged or littered. This means it’s not stored in secure landfills, recycled or incinerated.

Mombassa’s population of 1.5 million people generates 900 tonnes of waste a day – a figure the city’s infrastructure simply can’t cope with. A lot of this waste works its way into the Mtopanga river, which was once a source of clean drinking water.

Magadalene Radier used to look at the plastic waste surrounding her home in one of the poorest areas outside Mombassa and despair. Life as a single mother of four was difficult enough without the added health hazard of mountains of rubbish.

Where there’s plastic to be cleared and recycled, there is money to be made.

Magdalene joined her local Hand in Hand savings group where she learned how to start and run a small business. By embracing circular economy practices and techniques, she could make money out of the rubbish. She’d always been good at making things – what if she collected, cleaned and repurposed the plastic? Perhaps she could create something others would want to buy?

Today Magdalene’s recycled plastic flowers and garlands are in demand for local weddings and her children’s toys are popular with children and parents alike. This creativity, combined with her Hand in Hand business know how, has enabled her to earn 40 per cent more.

Today she can pay her household bills, her grandson’s school fees and, at the same time, reinvest in the business. What’s more she now needs help in her expanding business so employs some of her neighbours to collect the plastic waste.

“In everything I do, I think about the future of my children and the world we leave behind. Every small step towards a cleaner environment and more stable economy is a step towards a brighter future for all of us,” she says.

Meet Damiana – Using digital skills to go from street vendor to hotel supplier

Women often have less access to technology and the internet compared to boys and men. The gender digital divide in access to the internet remains the world’s largest in least developed countries and, at 32.9%, the gap is widest in Africa.

Did you know that while the Kenyan e-commerce sector is worth around $2bn, women are only half as likely as men to have access to the internet in Nairobi’s most deprived communities? Yet, if 600 million more women are connected to the internet in three years, this would translate to a rise in global GDP of between US$13 billion and US$18 billion

Online access brings business success

For someone like Damiana Musyoko, access to the internet meant the difference between a roadside stall selling fried fish with an income of US $160 a month and a commercial enterprise supplying hotel restaurants in Nairobi and sales of US $500 a month.

Bridging the digital divide

When Damania joined Hand in Hand’s Accelerator Programme, designed to equip successful micro-entrepreneurs to take their businesses to new heights, she was allocated a mentor and selected for additional training in digital marketing and sales. This included instruction on building her online product portfolio and setting up accounts on Facebook Marketplace and WhatsApp for Business. She also became a retailer on Jumia, Africa’s Amazon. Five months later, Damiana’s business was transformed.

“I have a Facebook account and I’m on TikTok. But it is the WhatsApp Business account that has made the difference. On WhatsApp I have 2,000 friends, so my posters get 200 views and many more shares. I deliver to hotels, clubs, church congregations. Hand in Hand, you have really made me grow!”

Damiana says.

Meet Mariam – changing the future for and her grandchildren

Through Hand in Hand’s proven business creation model, developed over twenty years, we’ve equipped five million women start and run small businesses that stand the test of time.

Mariam Issa, in northern Tanzania, is one such entrepreneur. Like 70% of the women we work with, Mariam is a farmer – one of the millions of smallholder farmers producing one third of the world’s food. When she first joined Hand in Hand in 2022, she was struggling to harvest enough maize to put food on the table and earning just TZS 100,000 (US $37) a month from any harvest she could sell.

Hand in Hand’s business trainers taught her how to keep track of costs and income on the farm and how to calculate her profit. They introduced her to new agricultural techniques to equip her fight back against the degraded soil and unpredictable weather patterns and increase yields.

Four years on, Mariam has more than doubled her farm earnings to TZS 240,000 (US $90) a month. She’s using the extra money to pay the grandchildren’s school fees, clothes and food. She and her husband have even started to build a sturdy new home from mud bricks.

Looking back, Mariam says,

“The most important things I learned were the business skills and how to make the most of your farm. When I farmed maize I had just two harvests a year, now I plant so many different vegetables, I can harvest frequently.”

Meet Elishiwaria – on the fast track to business success

There are millions of under-served women in Africa with the potential to expand their businesses, but who lack the credit, market connections and technical expertise to do so.

We equip women who already run enterprises to move up to the next level, raising themselves and their families well above the lower middle-income poverty line of $3.20 a day.

Women like Elishiwaria who, since joining our advanced business skills and leadership programme, earns five-fold to US $428 a month. She’s the proud owner of a children’s home and daycare centre where she employs three staff (a teacher and two childcare workers) to look after ten children.

Elishiwaria’s success did not come easily. The orphanage had been closed for some time, and Elishiwaria had to grapple with reams of government regulations and processes to get it up and running again.

“I never lost hope,” Elishwaria explains. “And now I can give hope to orphans and less privileged children, because we give them love, food, shelter and an education.”

Elishiwaria is passionate about education. When parents say they can’t afford to send their children to school, Elishiwaria will even pay for the children’s school fees and uniform.

Meet Pauline Mbugua – Succeeding in business through market connections

In rural Kenya, women agri-entrepreneurs face barriers that men do not. They are often locked out of larger, more profitable value chains because they will typically produce in smaller volumes.

Until recently Pauline Mbugua, farmer and entrepreneur, was one of the many women whose only option was to sell her produce at a roadside stall, earning just enough to put food on the table. The vital market and business connections she needed to take her business to the next level looked set to pass her by.

From roadside stall to Kenya Nut Company supplier

Then she joined Hand in Hand’s accelerator programme and learned how to run a successful business and how to make business connections using WhatsApp for business.

Immediately, Pauline posted every item of produce she had and that, says Pauline is, “when things started to get better”. Her first online sale of bananas went for US $82, avocados now sell for up to US $0.82 per kilo, almost four times what she could earn at the market, and she now sells macadamia nuts directly the Kenya Nut Company.

Pauline says, “I didn’t get to complete my high school education…[but] joining Hand in Hand really helped me… [they] helped me plan my farm…and now I know selling online is better as compared to local sales.”

Meet Sara – Overcoming one of the biggest issues facing women in low income countries: the credit gap.

Sara Moshi runs a thriving poultry business supplying hotels, supermarkets and street vendors in Moshi Town, northern Tanzania. The secret of her success, she says, was the commercial loan for US $570 which, “really boosted my business,” and is earning more – from US $18 a month to US $110 a month.

Sara’s commercial success is a rarity in Africa where, although one in four women is an entrepreneur, they struggle to access credit, as they rarely hold assets so don’t have sufficient collateral. In fact, globally, there’s a US $1.7 trillion gap between the amount of capital women want and the amount they get. If that gap were closed its estimated US $6 trillion would be added to global GDP.

Our solution: An accelerator scheme that equips women to move from subsistence to success

There are millions of under-served women just like Sara with the potential to expand their businesses, but who lack the credit, market connections and technical expertise to do so.

That’s why we’ve developed an ‘accelerator’ programme which equips women the skills they need to move women beyond the absolute Poverty Line of $2.15 a day to the lower middle-income poverty line of $3.20 a day.

Creditaccess

Supported by her Hand in Hand business trainer, Sara was able to secure a loan with our commercial finance partner. She provided detailed bookkeeping and a business plan setting out her ambition to buy 200 chickens, the cost of feeding, vaccinating and housing those chickens, the expected sales, profits and the repayment schedule.

Having attended Hand in Hand’s business training sessions, Sara knew credit alone would not bring business success – she needed the farming skills to take care of her investment and the market connections to secure sales and profits.

Farming skills

Sara built a bigger chicken coop to make sure the chickens had enough light and space, made sure she had the correct feed and put plans in place for the necessary vaccinations. Finally, Sara decided to follow Hand in Hand’s advice and invest her loan in the “Sasso” breed because they would grow more quickly than the indigenous breed.

Market connections

Sara also researched her competitors: who was selling chickens to which outlets and how much were they charging? Then she contacted the buyers directly, securing several regular clients in nearby Moshi Town.

The business has transformed life at home. Sara has built a brand-new kitchen with a modern oven, has tiled the floors throughout her home, and repainted the house.

Looking back Sara says, “We are just housewives, but we sat with experts (Hand in Hand) who showed us how it could be done.”

Meet Shaima – running her own honey business in Afghanistan

In Afghanistan, the restrictions on women’s movement and their ability to work, combined with natural disasters and the breakdown of the banking system, has pushed millions of Afghans into food insecurity.

Shaima, from northeastern Afghanistan, is just one of the thousands of women who we have equipped to start their own small business, based at home. Shaima, like her friends and neighbours, used to rely on occasional work in the fields to help support the family. But, paid partly in cash and partly in wheat and vegetables, there was never enough to pay for food and rent, orthe medication Shaima so desperately needed for her depression and anxiety.

Today, thanks to Hand in Hand’s business training programme, Shaima is running a successful beekeeping business from her back garden.

Sweet success

Shaima’s first 5kg of honey sold for some US $12 per kilo, which not only paid for her medication but has given her hope. Shaima explains:

“Before, I was losing hope and motivation to work because I was suffering from depression and life was hard… Now, I realised I could be someone who helps her family and her community…And I can feel like that even as someone who had once experienced depression and thought life was a waste.”

Meet Evelyn – earning more since changing the way she farms

Because smallholder farmers, like Evelyn Syombua, produce one third of the world’s food they are also the key components in the global transition towards a more sustainable, regenerative way of farming that will boost yields and income.

For women like Evelyn, regenerative agriculture means a future on land she had been on the point of abandoning.

Equipping women farmers with the skills to thrive

Hand in Hand equips women with regenerative agriculture techniques to restore soils damaged by years of monoculture farming, increase their yields and the business skills to scale up their agri-business so they can reach larger and more profitable value chains.

Diversification

Today, Evelyn rotates a variety of crops including sorghum, cow peas, pigeon peas, green grams – even leaving some areas fallow to allow the soil to recover. She’s planted fruit trees that yield fruit and enhance the local biodiversity, prevent soil erosion and provide shade for the animals.

She’s also learned to collect the rain when it comes and then use it for irrigation during dry periods.

Farming with intent

Moreover, everything on the farm has a purpose. Low growing crops such as sweet potato, reduce water loss. The fodder feeds the 15 goats and 10 chickens, the animal waste provides the basis for the fertiliser. Fruit trees provide food for the family and shade for the animals. Even old milk cartons provide the perfect ‘home’ in which to germinate seedlings.

As a result, Evelyn has noticed a real increase in the harvest from two bags of beans to at least four. It means there’s more food on the table and even some to sell at the market – earning more from the beans alone from KES 2,500 (US $16) to KES 4,500 (US $30) each harvest.

“The revival of the farm business has also given me hope and a direction on choices to make,” says Evelyn.